Importance of the Quebec City Show

The Quebec City Motorcycle & ATV Show is an event of the first rank, one that delivers a highly qualified clientele, attracts the key exhibitors of motorcycles and ATVs from across the country and stands among the most prestigious specialty shows in North America.

The show offers keen enthusiasts a three-dimensional experience, with the chance to touch and examine the bikes and receive personal attention with answers to their questions. These enthusiastic riders are often the opinion leaders who are consulted by prospective buyers for their advice.

For prospective exhibitors, whether you are planning to launch a new concept, product or service, or whether you simply want to increase market share, at no other point in the next cycle will your promotional efforts be more effective than during the month of February.

No other show will allow you to reach such a large number of motorcyclists or ATV lovers, at one time and under one roof. Motorcyclists and quad riders, current or future, have the passion and enthusiasm for their chosen sport which can deliver vigorous financial returns for our clients.

In keeping with previous years, the show will occupy the entire 126,000 square feet available on the ground floor level of the Centre de Foires de Québec (Quebec City Exhibition Center). In 2010, the Quebec City Motorcycle and ATV show will take place February 5, 6 and 7.

Profile of the show visitor

According to our most recent survey, 70 per cent of visitors either own a motorcycle or are on the verge of buying one.

About 45 per cent of visitors are between the ages of 31 and 50 years, while 12 per cent are between 21 and 30, making an ideal combination to assure immediate sales and profits.

About 80 per cent of show visitors are male. Our showgoers have been riding motorcycles for an average of 20 years and ATVs for 15 years. They are also homeowners, own cars or vans, are great travellers, buyers of financial services, holders of insurance policies and consumers of electronic products. More than 82 per cent use the Internet on a regular basis and 77 per cent have seen, read or heard our show publicity messages.

Promotion and publicity: A serious and strong campaign

The promotional campaign for the Quebec City Motorcycle & ATV Show has a budget equivalent to a direct expense of about $4 per visitor. This does not include indirect promotions. It includes posters, television and radio spots as well as print ads in daily newspapers and specialized publications with audited circulation. In addition, the show has its own interactive web site which serves to keep show visitors and the general public up to date on activities within the show. The site also guides showgoers to exhibitors of specific interest to them.

The admission price of $11 includes taxes.

The show hall

Situated on the ExpoCité site, the Centre de foires de Québec opened in 1997. To facilitate move-in, loading docks are accessible by 13 regular doorways and four oversize doors. The Centre de foires de Québec is situated at 250 Boulevard Wilfred-Hamel, Quebec, Quebec G1L 5A7. For parking, visitors can count on 3,000 outside spaces. A restaurant is located on the second floor.