Importance of the Quebec City Show
The Quebec City Motorcycle & ATV Show is an event of the first rank, one that delivers a highly qualified clientele, attracts the key exhibitors of motorcycles and ATV’S from across the country and stands among the most prestigious specialty shows in North America.

Last year the Show drew exactly 21 175 visitors, the third highest level since its inauguration 26 years ago.

From 1982 to 2007, show attendance has experienced steady growth with an average figure of 23,385 paying visitors in the last four years (24,392 visitors in 2004, 25,773 visitors in 2005, 22,195 visitors in 2006 and 21,175 in 2007). If we add the attendees from 2003 (23,502 visitors) and from 2002 (20,255 visitors), we get an average of 22,885 visitors per Show on a six year period.

The Show offers some keen enthusiasts a three-dimensional experience, with the chance to touch and examine the bikes and receive personal attention with answers to their questions. These enthusiastic riders are often the opinion leaders consulted by prospective buyers for their advice.

For prospective exhibitors, whether you are planning to launch a new concept, product or service, or whether you simply want to increase market share, at no other point in the next cycle will your promotional efforts be more effective than right now. No other event or promotional tool will allow you to reach such a large number of motorcyclists or ATV lovers, present or future.

In 2008, the Show will again play a role of key importance. For our visitors, and for 26 years, the Show has been a major social happening not to be missed. The enthusiastic, even passionate nature of our clientele translates into solid economic benefits for our exhibitors.

Following the trend of the past eight years, the Show will occupy the full surface of a huge single hall with an area of more than 126,000 square feet.

For 2008, the Quebec City Motorcycle & ATV Show will take place on February 8, 9 and 10 at the Centre de foires de Québec.

Visitor profile in Quebec City
Our most recent survey proves that our show visitors are for the most part owners of a motorcycle, or are about to become so.

A proportion of 55 per cent of show visitors are between the ages of 31 and 50 and 12 per cent are between the ages of 21 and 30, an ideal proportion to assure a balance between immediate transactions and some potential for the future.

From that group, 80 per cent are male. Our visitors have been motorcycle riders for about 17,5 years and ATV users for almost 20 years. They are also homeowners, own cars or vans, are great travelers, buyers of financial services, holders of insurance policies and consumers of electronic products.

Promotion and publicity: A serious and strong campaign
The promotional campaign for the Quebec City Motorcycle & ATV Show has a budget equivalent to a direct expense of about $ 3.50 per visitor. This does not include indirect promotions. It includes posters, television and radio spots as well as printed ads in daily newspapers and specialized publications with certified circulation.

The admission price is $10 including taxes.

The Show hall
Situated on the ExpoCité site, the Centre de foires de Québec opened in 1997. To facilitate move-in, loading docks are accessible by 13 regular doorways and four oversize doors. The Centre de foires de Québec is situated at 250 Boulevard Wilfred-Hamel, Quebec, Quebec G1L 5A7. For parking, visitors can count on 3,000 outside spaces. A restaurant is located on the second floor.